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Striking Out

| March 20, 2013 | 0 Comments

Selling Strategies      Lessons from Selling      Selling Stories          

Our firm was attempting to get in front of a client wanting to build an office complex in the western suburbs of Chicago. The guy would not take my calls.

Right near the project site was a minor league baseball park and the guy advertised on the outfield wall. I stopped in to the team store and bought a baseball bat with the team logo. I taped my card to it with the note, “Is there a reason I’m striking out with you?” I then sent the bat and card to the guy FedEx. I got a call the next afternoon. We met and the guy became a client.

This creativity is not original to me. I had a friend who used it many years ago. I popped at the chance to use the technique when the opportunity was in front of me.

- Scott Jenkins

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Scott Jenkins is a Construction Manager who has reinvented himself into a financial Services Professional, helping families be properly protected, debt free, and financially independent with Primerica Financial Services. He can be reached at scott.jenkins1974@gmail.com.

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Thanks to Scott Jenkins, who recently shared this story for our upcoming Lessons From Selling book. To share your best selling story, lesson or tip for Lessons From Selling click here.

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