Join the Tip of the Week

We deliver sales strategies, tips and resources from the World's Best Trainers and Thought Leaders to your inbox, weekly.

Like Me! Why Should I Like You? Eh, I Have No Idea!

| August 6, 2013 | 0 Comments

If you can remember that far back in Facebook history (2007), it started as a “fan” page. Then one day (way back in 2010), out of the blue, Facebook decided to change it to a “like” page.

Why did they change it? Here’s their reason: “To improve your experience and promote consistency across the site, we’ve changed the language for Pages from “Fan” to “Like.” We believe this change offers you a more light-weight and standard way to connect with people, things and topics in which you are interested.”

Huh? Oh, that’s corporate-speak. What it really means is to create a business page where your customers or fans can go and interact. Kind of like what it was.

REALITY: It’s hard to make fun of the third largest country in the world, so everyone went along – me included.

And then the begging began. PLEASE LIKE ME! Or LIKE US ON FACEBOOK! The signs were everywhere. Still are.

And many people did:

Zappos – 834,000 likes
Elvis – 8.5 million likes
Lady Gaga – 58.5 million likes
Chevrolet – 1.9 million likes
Tesla – 234,000 likes
Jeffrey Gitomer – 35,462 likes (Not bad. But not as many as I would like. I try to give people a reason to like me, rather than just ask.)

What about your business? Who is liking you? And why? What’s the reason customers would like you beyond the beg?

Want more “likes”? Consider the process, not just the ask. Asking for a like gives me or anyone else little or no incentive to do so. Can you imagine this conversation, “Honey, as soon as we get home, let’s like them.” No, not gonna happen.

Here are a few thoughts to get your mind wrapped around the “like” process and help you understand how to attract and earn more of them:

• Maybe remind people WHY they like you. If you love our service, share the love on Facebook. THANK YOU!
• What’s to like? Ask yourself WHY people like you and talk about that.
• Where’s the value? Like me – and my 10 best ideas for summer weekend getaways will be yours!
• Where’s the one on one? Interacting with customers one-on-one will get people talking about you on THEIR Facebook page, and liking you.
• Maybe if you LOVE me, then you’ll be more likely to like me. Your passionate customers are the ones who will like you.
• Maybe if you’re LOYAL to me, then you’ll be more likely to like me. The customers who buy from you over and over are the ones who will like you.

STRATEGY: Instant like in your store or place of business. DO IT NOW! Where’s your iPad? Why aren’t you asking people to sign in at your cash register or welcome counter and like you on the spot? I mean really, do you think your customers head home and say: “I really gotta ‘like’ the dry cleaner as soon as I walk in the door.” Not likely. STRATEGY: Smartphones can improve like. Ask customers to like you at the register. Give a coupon.

Okay, so they like you. THEN WHAT?

Like is a one-time click, what’s my reason to post, interact, and return?

STRATEGY: Instead of just asking people to like you, ask them to tell you WHAT they like – or WHY they like it. Or better, why they like YOU. Get people to post something, not just click a button. Expand the like so that others can see your value and your reality.

The value of like is undeniable. Lots of people liking you gives peace of mind to new and prospective customers. Like is proof – social proof that you are “safe” to do business with.

Like is a vote of confidence to the business, not just other customers.

Like is a source of pride and affirmation of self-worth.

Like is reputation building.

PLAN A STRATEGY. You now have some additional awareness of both the value and the strategy of “like.”

If you invest a few hours with your team, and maybe an outside professional (we use onesocialmedia.com)…
1. You’ll attract more people
2. You’ll become interactive with them
3. You’ll make more sales.

That I guarantee you’ll like.

 

Jeffrey’s wants to include your story (and you will be credited) in his upcoming book, Lessons From Selling. Share your most inspiring sales or selling story, strategy or tip here.

Jeffrey Gitomer is the author of twelve best-selling books including The Sales Bible and The Little Red Book of Selling. His forthcoming book, 21.5 Unbreakable Laws of Selling, will be available September 3rd, and will feature a national public seminar tour. Get the details at www.gitomer.com. It will lead you to more information about training and seminars, or email him personally at salesman@gitomer.com.

© 2013 All Rights Reserved – Don’t even think about reproducing this document without written permission from Jeffrey H. Gitomer and Buy Gitomer, Inc • 704/333-1112 – See more at: Gitomer.com/articles

 

Comments

comments

Tags: , , ,

Category: selling psychology

About the Author ()

Leave a Reply

Read previous post:
sales
A Sales Principle That Leads To Wealth: It’s All About Them

The key to mastering any kind of sales - a big sales principle - is switching statements about you - how great you are and what you do, to statements about them - how great they are, and how they [ …]

Close